This International Women’s Day let us bust the age old myth that women have to make a choice between career and motherhood. We encounter iconoclastic women in all walks of life, not abiding by the conventions set by society and carving a niche in their field. Sakshi Bawa, the founder of Mutt Of Course, is one such dog mom turned entrepreneur, running a successful business that stemmed from her affection towards her dogs. Just goes to show that moms can do anything!
In an interview with us, Ms. Bawa spoke candidly about her experiences and future plans of growth for India’s first fashion brand for pets.
The thought of starting a fashionable pet accessory brand entered her mind while she was looking for products for her own pet and found them extremely banal and lackluster. That’s why Mutt Of Course always makes it a point to keep their products trendy and super fun, as you can see on https://muttofcourse.com “We started by introducing the first-ever organic denim collection for dogs in India” says Sakshi as she counts out 10 products designed first.
Talking about her journey as an entrepreneur, she confessed it hasn’t been easy because many people didn’t take her seriously as a businesswoman wanting to make things for pets and vendors were unwilling to support her. “Entrepreneurship can be a lonely journey and there are a lot of hard choices. It took time and grit but we pulled through and made the brand what it is today. We are proud to say that in 3 years we’ve designed over 600 products that are all made in India.”, says Ms. Bawa, looking back at her journey so far.
Introducing new products the market has never seen before comes with the anxious thoughts of failure. There were a lot of uncertainties as they had no precedent pattern to follow. Despite the challenges, they remain bullish with lots of plans for the future and plan on expanding their collections with unique partnerships and designs. Their recent official Harry Potter Collection is an example of what more to expect from their brand. This year they also plan on expanding the Mutt Of Course family with new team members and many more partner stores.
She contentedly states that their relationships with customers are great! The suggestions made by the consumers are always considered very seriously. Listening to customers helps us set goals with our products and services to meet and exceed their expectations. “Seen that Expectation vs. Reality meme? We like to deliver the exact opposite of that.” says Ms. Bawa. Speaking of memes, the Instagram of Mutt Of Course regularly puts out quality content.
On being asked about the various strategies that her company had in place to make a mark, Ms. Bawa explained the thought process behind their product designs and marketing strategies. “All our products were initially designed with the intention of making the pet’s and pet parent’s life a lot easier. Over time, we’ve learnt that pet parents want to pamper their pets with fun products designed that give a personalized feel and also unique prints that customers can proudly flaunt. Mutt of Course also makes sure that the marketing is always unconventional and different, always talking about fun and relatable things that make the brand much more memorable and easier to connect with.”, explained Ms. Bawa. Even on twitter they post fun content related to pets https://twitter.com/muttofcourse
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In conclusion, her mission with Mutt of Course is to make every pet parent’s life happier. To make every pet’s life more fun. Her vision is to make Mutt Of Course the one stop shop for well – thought, beautifully designed and high quality pet products. Her values are to be kind, compassionate and have empathy towards all animals. She strongly believes in spreading joy and creating happy moments for each other, pets and pet parents.