• About Us
  • Share Your Story
  • Advertise with US
  • Career
  • Contact Us
startup insider
  • Home
  • News & Updates
  • Startup Stories
  • Interviews
  • Events & Conferences
  • PodCast
  • Press Release
  • Guest Post
No Result
View All Result
  • Home
  • News & Updates
  • Startup Stories
  • Interviews
  • Events & Conferences
  • PodCast
  • Press Release
  • Guest Post
No Result
View All Result
startup insider
No Result
View All Result
Home Startup Stories

How Vernacular supply chain tech can enable Micro Entrepreneurship in RURAL INDIA

Rishi Raj by Rishi Raj
in Startup Stories
2
basha
Share on FacebookShare on Twitter

Ever wondered, why a handloom saree or a brass metal gift item you saw or an organic spice you were keen on buying was expensive. It is not only because of the margins charged by the Retailers but the margins charged by various middlemen, traders, wholesalers to enable end to end supply chain.

Let’s take a simple example, a bhagalpuri weaver wants to buy silk he goes to a nearby mandi or a trader and buys through them while the silk procured by him has passed on at least 3 hands by the time he procures and hence the cost has escalated. Typically, each process involved in the Rural supply chain has many middlemen in between and that is exactly what we wanted to solve when we started our journey of Bhasha.

RelatedPosts

Altamash Kabir startup success stories in india

Altamash Kabir: Not An Overnight Success Story

April 15, 2021
Vipul Gupta founder of goDiscover

Entrepreneur Vipul Gupta Talks About His Mission At goDiscover

April 8, 2021
Rajesh Chauhan

GoogieHost From Severe Breakdowns To Establishing The Most Popular Web Hosting Companies

April 2, 2021

Bhasha: Life is a vernacular B2B platform helping handicrafts artisans, handlooms weavers, nonperishable agri farmers, and processing units to maximize margins while offering their goods at the competitive price. Our platform automates the supply chain by cross-linking the input suppliers with producing companies who work as our hub and they, in turn, help our artisans and weavers get the products at the best price. Bhasha: also supports its supplier base with easy access to credit in lieu of the Purchase Orders generated while offering them protective insurance covers as needed from compliance factors. Bhasha: is not just a platform but an ecosystem created to enable the Micro Entrepreneurship environment in Rural India.

 

basha

Currently, the linkages offered by e-tailers and startups along with few specialized stores have primarily commoditized the market and hence the outlook towards these products is that these remain ancillary demands and not the mainstream. This mindset coupled with the pricing strategy and competition from automated mass production units replicating the look and feel in cheaper raw materials has taken a toll on the whole industry. Bhasha: is aiming to educate the market that these products are no longer ancillary products but can compete in mainstream markets by being able to cater to specific demographics and demands. It is said that on average a person spends 7 Rupees on embroidery per year this figure coupled with other such triggers creates a market with huge potential which is yet to be tapped into.

Our platform is aiming to be a dialect based vernacular platform where we want to enable Rural to Rural to Urban communication hence creating better trade opportunities. If you are a retail buyer, Bhasha enables you to procure directly from a Weaver, artisan or farmer with a transparent supply chain where in you have the flexibility of planning in short spurts and long term, changing the buying plan in between if the colors, texture or styling is not working and still be able to help a SUSTAINABLE GROWTH for our suppliers across the supply chain. Typically a fabric buyer should be getting a 8-10% reduction in Fabric cost.

Currently, we work in Silk and Wool sectors in Himachal Pradesh, Ladakh, Bihar, Madhya Pradesh and J&K. Our plan is to introduce Silver Jewellery shortly from Rajasthan and  Brass art facts from Madhya Pradesh.

Read More: Get Your Cycle EV Customized at a Fraction of cost

Our suppliers stick with us primarily because of the size of orders we are able to generate, the ecosystem we create for them to foster and become micro entrepreneurs and the Financial assistance we offer for them to have cash flow and on ground support.

We have just launched our exclusive club called Bhasha: Club targeted towards Fashion Designers and specialised stores to give them options, accessibility and better pricing than their existing supplier base. We also allow them to work with our artisans and weavers to co create unique, contemporary and exclusive styles.

So next time, you buy from a retail store a handloom, handicraft or organic agriculture spice or dry fruit look for our mark. One purchase of yours can create the change we want to spur!!

Let’s support BHARAT and its entrepreneurs.

Tags: B2BBhashaEntrepreneurshipvernacular platform
ShareTweetShare
Previous Post

Zomato & Swiggy Receives Fundings Despite Lockdown, Continues To Deliver Groceries

Next Post

Google CEO Sundar Pichai Donates To Help Migrant Labors In India

Rishi Raj

Rishi Raj

Related Posts

Altamash Kabir startup success stories in india
Startup Stories

Altamash Kabir: Not An Overnight Success Story

April 15, 2021
Vipul Gupta founder of goDiscover
Startup Stories

Entrepreneur Vipul Gupta Talks About His Mission At goDiscover

April 8, 2021
Rajesh Chauhan
Guest Post

GoogieHost From Severe Breakdowns To Establishing The Most Popular Web Hosting Companies

April 2, 2021
olacabs
Startup Stories

The Story Behind OlaCabs: How Did OlaCabs Start?

March 26, 2021
anooja bashir
Startup Stories

Anooja Bashir -The woman who carved herself into an inspiration with her venture Ourea

March 1, 2021
pratik
Startup Stories

DigiTecholic, Inc. Founder & CEO Pratik Sinha is India’s ninth youngest self-made millionaire

February 2, 2021
Next Post
Sundar Pichai

Google CEO Sundar Pichai Donates To Help Migrant Labors In India

Reliance Jio

Facebook buys 9.99% stake in Reliance Jio for Rs 43,574 crore

startup story

SWAN Empowering Youth towards a Sustainable Future

ADVERTISEMENT
  • banksathi

    Despite Covid-19 challenges, Banksathi founders committed to their Craft

    1 shares
    Share 0 Tweet 0
  • Unique Hobbies Based Startup HOBBYHUB

    1 shares
    Share 0 Tweet 0
  • Amazon All Set To Enter India’s Food Delivery Market

    1 shares
    Share 0 Tweet 0
  • Tim Cook Confirms: First Apple Retail Store To Be Opened By 2021

    1 shares
    Share 0 Tweet 0
  • Ashish Rudhra: India’s Fastest Growing Digital Marketer

    65 shares
    Share 65 Tweet 0
Altamash Kabir startup success stories in india

Altamash Kabir: Not An Overnight Success Story

April 15, 2021
dunzo

Dunzo The Food Delivery Startup Seeks $150 Million in Funding From The Investors

April 10, 2021
Gupshup

India based AI Startup Gupshup Raised $100 Million Funding from Tiger Global

April 9, 2021
startup insider

Startup Insider is a prominent news website which deals with startup news, stories, interview tips, gives the latest update about events and conferences. We aim to provide significant knowledge and information to the people who visit this website.

Contact us for story and interview or advertisement media@startupinsider.in

Categories

  • Events & Conferences
  • Guest Post
  • Interviews
  • News & Updates
  • Press Release
  • Startup Stories


img

Recent

  • Altamash Kabir: Not An Overnight Success Story
  • Dunzo The Food Delivery Startup Seeks $150 Million in Funding From The Investors
  • India based AI Startup Gupshup Raised $100 Million Funding from Tiger Global
  • About Us
  • Contact Us
  • Interview
  • Share Your Story
  • Advertise with Us
  • Career
  • Privacy
  • Terms of Use

© 2020 Startup Insider

No Result
View All Result
  • Home
  • News & Updates
  • Startup Stories
  • Interviews
  • Events & Conferences
  • PodCast
  • Press Release
  • Guest Post

© 2020 Startup Insider