The D2C startup, The Souled Store has disclosed that famous Bollywood actress Sara Ali Khan is an equal partner of this start-up. Well, the amount invested in this firm was not disclosed. She Said that she is very happy with this partnership with The Souled Store. She added that “in very less time the company has established itself in the space of casual wear. She chose the company The Souled Store because she is also a pop culture lover and likes fashion comfort and originality are the first things she takes care of in her outfit. She is very delighted to be a part of the TSS group.
It has 160+ licenses and has featured many famous personalities
Let me tell you, Patel, Harsh Lal, Aditya Sharma founded this company in 2013 and it has 160+ licenses which include Disney, Warner Bros, WWE, IPL, and Viacom18. It has organized many campaigns featuring celebrities of ott and YouTube world including Ashish Chanchlani, Mithila Palkar, Ayush Mehra, Barkha Singh, Ahsaas Channa, and many more famous personalities. One of its competitors, D2C brand Bewakoof, collected a roundabout of $8.09 Mn from the existing investor Investcorp in the pre-series B funding round. Other participants of this round include IvyCap Ventures and Spring Marketing Capital.
The souled store plans to expand to fifteen Cities in India
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It sells both men’s wear and women’s clothes top wear, innerwear, and bottom wear clothes. Well, The Souled Store is going to invest this partnership amount on developing its business, merchandise license, manufacturing, production, to sign A list celebrities and marketing as well as in hiring new employees. Well, the plan is to expand and sell its products in fifteen cities in India. Well, it has been also said that it will launch different marketing campaigns on different media like digital media, print media, Tv, and OOh. By the year 2025, It aims to earn INR 2,000 Cr.
