When you’re a small business owner just starting out, you want to be able to attract as much attention as possible in the online market. You’ve already made an attractive website that details everything you have to offer, and now it’s time to make it search-engine friendly.
What exactly does that entail? It involves focusing on the SEO aspects of your website so that it can be easily found by those looking for your products and/or services being offered. Here are five of the most important things you should know about SEO.
1. The Important Parts of SEO Need To Be In The Text
Text always works best when it comes to search engine optimization, and that is why you have to have good content on your page. Some of the best link building services can help you to figure out which terms are being searched for the most so that you can include them in the content of your website, helping it to climb to the top of the rankings more quickly.
2. Your SEO Needs To Be Responsive
In order to great rankings in search engines, i.e. appearing close to the top of results when people search for specific terms, you have to have SEO that is responsive, regardless of what device potential customers are using to find your business. And that means having a responsive design that looks great on a desktop computer, laptop, or mobile device. That saves you time on having to create multiple sites to accommodate the different devices that people use when conducting a web search.
3. Your Images Need To Be Optimized
In those circumstances where you need to use images, you should optimize them with text so that they have better visibility. This further optimizes your product page towards a specific keyword, as well as make the image appear in search engine image results. The best way to do this is by naming the image file with the right SEO terms, as well as adding alt text in the HTML code of the image file.
4. Have A Text-Based Navigation Structure
Make all of your website reachable with one static text link on each page of your website. The less time that a user has to spend figuring out how to navigate your website, the longer they’ll actually spend looking at the products/services that you have to offer and are more willing to make a purchase.
5. Redirection Is Important
Make sure that you don’t lose any of your old pages when you decide to redesign your website. Because when you delete the old page, visitors will be given a 404 error, telling them that the page no longer exists. But a redirect is an easy way to tell search engines that the content of your old page is at the new page’s URL so that traffic and SEO are maintained.
Taking the proper steps to ensure your SEO is in order for your business’ website will help you to attract the customer base that you’re looking for and to maintain their loyalty to your brand.