On Tuesday, Walmart-owned e-commerce giant Flipkart reported it had obtained Bengaluru-based augmented reality business, Scapic, a movement that will assist the e-commerce store in improving its immersive buying experience capacities.
Bengaluru-based Scapic is a cloud-based platform that enables publishers and creating AR and 3D articles and serves customers through e-commerce and advertisements. The Scapic bargain is expected to strengthen the purchasing experiences on Flipkart-owned Myntra that it obtained in 2014, in addition to its social trade stage, 2GUD, that appears to leverage AR capacities.
Walmart-owned Flipkart competed with Amazon and Reliance’s JioMart and didn’t disclose financial details of this trade. Together with the coronavirus outbreak earning a significant change in user behavior and gain in online adoption,” Flipkart has been emphasizing improving customer experiences via several investments.
Throughout the acquisition of Scapic, the Flipkart Group will get a 100 percent stake in the organization and onboard its group of experienced designers and developers. Kalyan Krishnamurthy, Flipkart Group leader, stated the business is centered on providing Indian customers experiences that make shopping online a smooth and much more pleasurable experience.
Scapic was Set in 2017 by Sai Krishna V K along with Ajay P V. It’s a no-code platform for both manufacturers and e-commerce things to construct AR, VR (virtual reality), and 3D purchasing experience. Discussing the recent tendencies in the e-Commerce sector V K Sai Krishna and Ajay P V said that more customers are purchasing more online, which has only boosted this year.
That is the 2nd significant technology firm acquisition for Flipkart this past year. Before this month, Flipkart reinforced its gaming strategy during the acquisition of intellectual property (IP) startup Mech Mocha. This cell gaming startup conducts India’s very first live-social gaming system; Hello Perform.