Perpule, a four-year-old Indian startup, has been acquired by Amazon. According to Techcrunch, an all-cash deal of $14.7 mn was made for the selling of the company. Additional $5 mn are also going to be compensated by an American e-commerce platform- Behemoth, for the compensation of Perpule’s employees.
Perpule offers a portable payment device to offline merchants to accept digital payments and re-attend various app stores, including those made by Paytm, PhonePe, and Google Pay in India. “A new POS cloud-enabled cloud has been designed by Perpule that enables physical stores to manage and run their inventory much better, opt-out process, and customer experience,” an Amazon India spokesman said in a statement.
Last year, Bangalore’s launch also expanded geographically, bringing its supply to Southeast Asian markets, including Indonesia, Malaysia, Thailand, Singapore, and Vietnam. Amazon has been making progress in the Indian market, particularly intending to expand the service delivery network and alleviate the challenges of the notoriously difficult market in the Indian market.
Founded in late 2016, India’s first launch product focused on helping customers avoid linearity on super chains such as Shoppers Stop, Spar Hypermarket, and Big Bazaar. But this product, Abhinav Pathak said in a recent interview, was not a test where Perpule is testing.
The Bangalore-based platform Perpule – which includes Prime Venture Partners, Kalaari Capital, and Raghunandan G (founder of neobank Zolve) among its investors and partners – has grown drastically in recent years, launching products as StoreSE, which enables businesses to support group orders. Last year, it expanded geographically again, bringing its supply to Southeast Asian markets, including Indonesia, Malaysia, Thailand, Singapore, and Vietnam.
“Perpule has created a cloud-enabled POS that enables offline stores to manage better their list, opt-out process, and general customer information,” an Amazon spokesman said in a statement.